Ben Greener

GM, UK & Ireland
Airbnb

James is Airbnb's General Manager for Northern Europe, overseeing Airbnb's market growth across UK, Ireland, Netherlands and the Nordics. Prior to Airbnb James had a stint at Arthur D. Little strategy consultancy before 8 years at Google in London, Sydney and Singapore; most recently running their APAC Emerging Markets business.

Check out the incredible speaker line-up to see who will be joining Ben.

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Transforming Your Business Through Customer Obsession

Sunday, August 6th, 2017

09:20 Keynote: Digital Disruption And The Sharing Economy: How To Apply AirBnB’s Customer-Centric Mindset In Your Company

Airbnb’s dramatic disruption of the hospitality industry was made possible by the company’s singular focus on becoming a community-led superbrand. The customers – both hosts and guests – are at the very heart of the brand, meaning Airbnb doesn’t just talk about customer centricity, they live and breathe it. With insight into one of the fastest growing digital brands, James will take you on the Airbnb journey and offer valuable lessons that can be applied in the retail environment.

• The Sharing Economy: some myths to debunk
• The rise of experiential marketing and how it has shaped our brand
• Inside the AirBnB customer’s journey
• Data overload: how to prioritise
• How to develop a customer-obsessed culture in your company