Billie Whitehouse

Technology Director
Maplin

Technology leader with experience as CIO, Interim and consultant. Currently executive board director at N Brown leading their digital omni-channel technology team. Specialist area is large scale Business to Consumer solutions, leveraging omni-channel e-commerce and customer insight analytics to deliver market leading customer experiences in Retail, Financial Services and other sectors.

Check out the incredible speaker line-up to see who will be joining Billie.

Download The Latest Agenda

Retail Reinvention

Wednesday, September 6th, 2017

12:30 PANEL Marrying Bricks & Clicks: How To Bring Instore & Digital Together Holistically

The first generation of digital store initiatives produced less than stellar results, leaving retailers to pause and rethink their digital store strategies. But a handful of market leaders are operationalising digital store initiatives that act as lighthouses to the rest of the industry, showing a glimpse of what’s possible with the right strategy. Hear from four retailers who are adding offline data to online data, and using offline triggers to drive online sales:

• Identifying shoppers instore to sharpen the single view of the customer
• Transitioning instore systems to drive engagement rather than just keep records
• Tracking efficiency of all offline and online investments