Brian McBride

Chairman of ASOS
Former CEO Amazon.co.uk

Brian McBride is Chairman of ASOS, the leading on-line fashion retailer, and Wiggle, the on-line cycling retailer, where he led the recent merger with Chain Reaction Cycles. He is also Senior Non Executive Director at AO.com and is Senior Adviser with Scottish Equity Partners. He is a member of the UK Government’s Digital Advisory Board, which steers the digital delivery of Government services to citizens, and a member of the Court (Governing Body) of the University of Glasgow.

He was CEO of Amazon.co.uk from 2006 to 2011 having led it through its high growth period. He began his career with Xerox and subsequently worked in senior roles at IBM, Dell Computers and as Managing Director of T-Mobile (UK). He has been a Non Executive Director of Celtic Football Club PLC, SThree PLC, and Computacenter PLC and has served as a Non Executive Director on the Board of the BBC and the Advisory Board of Huawei UK.

Check out the incredible speaker line-up to see who will be joining Brian.

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Transforming Your Business Through Customer Obsession

Sunday, August 6th, 2017

09:00 Keynote: Will The Internet Destroy The High Street?

Are You Customer Obsessed?

How is the high street transforming? And how do you measure the impact of digital? Brian believes that central to the reorganisation of your store, platforms and processes is the imperative to make the customer’s life easier. In this session, you’ll hear how ASOS is embracing major external and internal change, keeping the customer front of mind and earning company-wide commitment to digital strategy.