eTail Europe 2016 (past event)

June 21-June 23, 2016

44 20 7368 9465

Dan Stone

Retail Director
Watches of Switzerland
Damian is a leader of change and a luxury professional: from managing multi branded retail portfolio to mono branded strategy, he has been part of iconic retail institutions in the UK.

Damian graduated in International Trade Marketing and Management.

He previously worked at Selfridges, where he held senior roles and managed few business categories, from fashion to beauty. He also opened Global retail flagship for Burberry at Regent Street and since 2013 is part of the Aurum group where he is responsible for the Flagship market as a Retail Director for Watches of Switzerland.

Aurum Holdings is the largest prestige and luxury jewellers in the UK which includes the Watches of Switzerland, Mappin & Webb, Goldsmiths, and boutique Goldsmiths brands within its portfolio.
Damian is also a contributing editor to some contemporary UK publications as well as a retail consultant.

The WatchPro Hot 100 retail Titans has listed Damian as one of most influential people in the industry. His journey continues in luxury retail.

16:40 Future Of Retail - Game Changers For Retail Revolution

There are no square footage constraints online. Retail space is endless. So coming up with ways to showcase the full catalogue was a huge challenge for Watches of Switzerland. Damian and his team are achieved this by incorporating digital instore elements in ways that add value without adding gimmicks.

Top takeaways include:
• Use your store as an engagement tool, rather than a ‘hard-sell’ space
• Use your store as a testing ground, rather than a full showroom
• Make the most of instore POS to convert the sale on the spot

Check out the incredible speaker line-up to see who will be joining Dan

Download the Latest Agenda