eTail Europe 2016 (past event)

June 21-June 23, 2016

44 20 7368 9465

Multichannel Growth

08:30 AM - 09:00 AM Breakfast & Registration (Located in Britten Room)

Breakfast & Registration

09:00 AM - 09:20 AM Chairperson’s Opening Remarks (Located in Whittle Room)

Chairperson’s Opening Remarks

09:20 AM - 09:40 AM How Graze Leveraged Four Technology Trends To Increase Online Sales

Anthony Fletcher, CEO, Graze
Hear from a leading retailer in the session.

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Anthony Fletcher

CEO
Graze

09:40 AM - 10:00 AM Catching Cats: Trends & Opportunities in Cross Border Commerce

Charles Whiteman, SVP, Client Services, Motionpoint
War, refugees, plunging oil, protectionism, disruptive technology, growing consumer credit and the waxing and waning of local business cycles ... these things and more are constantly shifting the calculus of international expansion. Consumer expectations and your competitors' capabilities are ever increasing. And you're tasked with charting the course to international success.

Join MotionPoint Senior Vice President of Client Services Charles Whiteman and learn how to:
• Identify your best cross-border opportunities.
• Avoid costly mistakes.
• Turbo charge your growth and profits.


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Charles Whiteman

SVP, Client Services
Motionpoint

10:00 AM - 10:20 AM Keynote: Persisting With Change

Levi Young, Co-Founder, Enclothed Ltd Dana Zingher, Co-Founder, Enclothed Ltd
The idea of Enclothed is simple: Send out tailored boxes of clothing to men who hate to shop. And after picking up 3000 members in their first year of trading, Levi & Dana’s idea proved to be a highly profitable one. But where do you begin in navigating the world of personalised mens’ shopping? As Levi & Dana explain, Enclothed are a customer led company born in the digital age, the business model being to ensure customers love their shopping experience so much that they keep coming back again and again. Here you’ll gain new answers to your most pressing questions, including how to target customers with personalized recommendations across mobile, web, social & more, and how to scale 1-to-1 personalisation towards thousands of customers, using data analytics that provide behavioral patterns for each customer.


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Levi Young

Co-Founder
Enclothed Ltd
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Dana Zingher

Co-Founder
Enclothed Ltd

10:20 AM - 10:40 AM Evangelising SEO: How To Involve All Parts Of Your Business In Bringing Your SEO Strategy Forwards

Hanna Landeros-Downs, Senior Technical SEO Manager, House of Fraser
Is your SEO strategy focused on satisfying the search engine algorithms or is it focused on improving your user’s experience, answering their needs, and facilitating their search for knowledge? Jamie and his team are striving for the latter, and share key project milestones during this engaging 20-minute session. Hear the Head of SEO’s recommendations on organic search in 2016 and beyond, and receive a step-by-step guide to quickly view breakeven number of orders & accurately calculate the cost of attracting a new social customer.


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Hanna Landeros-Downs

Senior Technical SEO Manager
House of Fraser

10:40 AM - 11:10 AM Morning Networking Break (Located in Britten Room)

Morning Networking Break

After two days of presentations and panels, we’re turning the show over to you! You’ll sit at a table with 10-15 retailers who share your responsibilities & resource levels, to discuss specific challenges and tactics to overcome them. Choose two tables for 40 minutes each this morning, then another two tables for 40 minutes each this afternoon. Enjoy!

RT 1: Key Considerations for International Expansion
Seb Villien, Head of eCommerce, Joe Browns

RT 2: How Do You Make Your Online Business Work For The Older Customer?

Patrick Osborne, Head of Customer Insights & Analytics, QVC

RT 3: How To Engage Instore Teams To Use Mobile Devices To Enhance Customer Experience
Fabrice Khullar, Senior Product Owner, Smart Shop & Retail Apps, Sainsbury’s

RT 4: Innovation And Transformation At A Fast-Moving Multichannel Retailer

Thilo Bendler, VP, Otto Group

RT 5: Table Hosted By IBM

Dave Walters, Strategic Marketing Evangelist, IBM

RT 6: International Success Part 1: Finding the Right Markets

Charles Whiteman, SVP, Client Services, MotionPoint

RT 7: Organisational Change - How Are Retailers Able To Evolve & Adapt To Changing Consumer Needs?

Simon Forster, Executive Director, Multichannel, Marketing & Supply Chain, Selfridges

RT 8: Getting The Most From Your Customer Data And Marketing Spend To Create Long Term Revenue

Steven Ledgerwood, Managing Director, UK, Emarsys

RT 9: Unleashing The Power Of Personal To Get The Most Out Of Your Customer Data

Jason Van Der Westhuizen, Head of Online Europe, Lands' End

RT 10: Turning Data Points Into Actionable Information

Ed Whatmore, Head of Online and Direct Marketing, Mountain Warehouse

RT 11: Topic TBC
Chris Field, Managing Director, Fieldworks


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Thilo Bendler

VP
Otto Group
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Patrick Osborne

Head of Strategic Insight & Reporting
QVC
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Seb Villien

Head of eCommerce
Joe Browns
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Jason Van Der Westhuizen

Head of Online Europe
Lands End Europe Ltd
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Edward Whatmore

Head of Online and Direct Marketing
Mountain Warehouse
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Charles Whiteman

SVP, Client Services
Motionpoint
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Dave Walters

Strategic Marketing Evangelist
IBM
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Steven Ledgerwood

Managing Director, UK
Emarsys
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Simon Forster

Executive Director, Multichannel, Marketing & Supply Chain
Selfridges
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Chris Field

Managing Director
Fieldworks
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Fabrice Khullar

Sr. Product Owner, Smart Shop & Retail Apps
Sainsbury’s

12:30 PM - 1:30 PM Networking Lunch (Located in Britten Room)

Networking Lunch

After two days of presentations and panels, we’re turning the show over to you! You’ll sit at a table with 10-15 retailers who share your responsibilities & resource levels, to discuss specific challenges and tactics to overcome them. Choose two tables for 40 minutes each this morning, then another two tables for 40 minutes each this afternoon. Enjoy!

RT 1: How To Get Offline Data Visible In Online Tools
Neil Insdorf, Head of eCommerce, CEWE France

RT 2: Using Content In Different Forms & Managing It Wisely To Gain Loyal Customers

Tami Ostmark, Director of Global Business Marketing and Operations, Overstock.com

RT 3: Scaling for Global Growth: Lessons Learned In International eCommerce

Edward Donald, Omni-Channel / eCommerce Retail Consultant, UK Trade & Investment

RT 4: The Learning Curve in Feelunique's Global Growth

Joel Palix, CEO, Feelunique.com

RT 5: Table Hosted By IBM

Dave Walters, Strategic Marketing Evangelist, IBM

RT 6: International Success Part 2: Minimise Risk While Maximising Your Profit

Andrew Hackett, Director, EMEA, MotionPoint

RT 7: Understand Each Customer & Their Unique Journey- Who They Are, Where They Are and How To Make Them Multichannel

Julie Snape, Marketing & eCommerce Director, HSS Hire

RT 8: Getting The Most From Your Customer Data And Marketing Spend To Create Long Term Revenue

Steven Ledgerwood, Managing Director, UK, Emarsys

RT 9: Building an eReceipt Platform To Improve Mobile Instore Experience

Louise Aldred, Special Projects Director, Fred Perry

RT 10: What Does Great Customer Service Look Like To You?

Kamal Bal, Head of Online Performance, Mars & Spencer




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Joel Palix

CEO
Feelunique.com
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Edward Donald

Omni-Channel/eCommerce Retail Consultant
UK Trade & Investment
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Neil Insdorf

Head of eCommerce
CEWE France
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Tami Ostmark

Director of Global Business Marketing and Operations
Overstock.com
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Louise Aldred

Special Projects Director
Fred Perry
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Julie Snape

Marketing & eCommerce Director
HSS Hire
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Kamal Bal

Head of Online Performance
Marks & Spencer
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Andrew Hackett

Director - EMEA
Motionpoint
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Dave Walters

Strategic Marketing Evangelist
IBM
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Steven Ledgerwood

Managing Director, UK
Emarsys

2:50 PM - 3:10 PM Closing Keynote: Conversion Optimisation Through Data Driven Persuasion Psychology

Bart Schutz, Author, Persuasion Psychologist & Member of Netherlands Institute of Psycho, Netherlands Institute of Psychology
Joining us from Amsterdam, Bart is an online consumer psychologist, behavioral economist and neuro-fanatic. He makes websites, apps and social profiles sell more and to happier people. How? Using the principle that your customer is a brain; a brain that can be persuaded by separating rationality from emotion and by combining your offers with engaging dialogue in the right environment. Bart shares the latest research from the Netherlands Institute of Psychology to explain:

• Your customers real needs & motivations
• The use of visual cueing to attract attention to your message in a crowded online space
• The use of gaze placement to put your most persuasive content right in front of your customer’s eyes
• The interplay between customer autonomy, self-efficacy and guidance along the path to purchase


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Bart Schutz

Author, Persuasion Psychologist & Member of Netherlands Institute of Psycho
Netherlands Institute of Psychology

3:10 PM - 11:59 PM End Of eTail Europe 2016

End Of eTail Europe 2016