Multichannel Growth

Breakfast & Registration

Chairperson’s Opening Remarks

Hear from a leading retailer in the session.

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War, refugees, plunging oil, protectionism, disruptive technology, growing consumer credit and the waxing and waning of local business cycles ... these things and more are constantly shifting the calculus of international expansion. Consumer expectations and your competitors' capabilities are ever increasing. And you're tasked with charting the course to international success.

Join MotionPoint Senior Vice President of Client Services Charles Whiteman and learn how to:
• Identify your best cross-border opportunities.
• Avoid costly mistakes.
• Turbo charge your growth and profits.

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The idea of Enclothed is simple: Send out tailored boxes of clothing to men who hate to shop. And after picking up 3000 members in their first year of trading, Levi & Dana’s idea proved to be a highly profitable one. But where do you begin in navigating the world of personalised mens’ shopping? As Levi & Dana explain, Enclothed are a customer led company born in the digital age, the business model being to ensure customers love their shopping experience so much that they keep coming back again and again. Here you’ll gain new answers to your most pressing questions, including how to target customers with personalized recommendations across mobile, web, social & more, and how to scale 1-to-1 personalisation towards thousands of customers, using data analytics that provide behavioral patterns for each customer.

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Is your SEO strategy focused on satisfying the search engine algorithms or is it focused on improving your user’s experience, answering their needs, and facilitating their search for knowledge? Jamie and his team are striving for the latter, and share key project milestones during this engaging 20-minute session. Hear the Head of SEO’s recommendations on organic search in 2016 and beyond, and receive a step-by-step guide to quickly view breakeven number of orders & accurately calculate the cost of attracting a new social customer.

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Morning Networking Break

After two days of presentations and panels, we’re turning the show over to you! You’ll sit at a table with 10-15 retailers who share your responsibilities & resource levels, to discuss specific challenges and tactics to overcome them. Choose two tables for 40 minutes each this morning, then another two tables for 40 minutes each this afternoon. Enjoy!

RT 1: Key Considerations for International Expansion
Seb Villien, Head of eCommerce, Joe Browns

RT 2: How Do You Make Your Online Business Work For The Older Customer?
Patrick Osborne, Head of Customer Insights & Analytics, QVC

RT 3: How To Engage Instore Teams To Use Mobile Devices To Enhance Customer Experience
Fabrice Khullar, Senior Product Owner, Smart Shop & Retail Apps, Sainsbury’s

RT 4: Innovation And Transformation At A Fast-Moving Multichannel Retailer
Thilo Bendler, VP, Otto Group

RT 5: Table Hosted By IBM
Dave Walters, Strategic Marketing Evangelist, IBM

RT 6: International Success Part 1: Finding the Right Markets
Charles Whiteman, SVP, Client Services, MotionPoint

RT 7: Organisational Change - How Are Retailers Able To Evolve & Adapt To Changing Consumer Needs?
Simon Forster, Executive Director, Multichannel, Marketing & Supply Chain, Selfridges

RT 8: Getting The Most From Your Customer Data And Marketing Spend To Create Long Term Revenue
Steven Ledgerwood, Managing Director, UK, Emarsys

RT 9: Unleashing The Power Of Personal To Get The Most Out Of Your Customer Data
Jason Van Der Westhuizen, Head of Online Europe, Lands' End

RT 10: Turning Data Points Into Actionable Information
Ed Whatmore, Head of Online and Direct Marketing, Mountain Warehouse

RT 11: Topic TBC
Chris Field, Managing Director, Fieldworks

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Networking Lunch

After two days of presentations and panels, we’re turning the show over to you! You’ll sit at a table with 10-15 retailers who share your responsibilities & resource levels, to discuss specific challenges and tactics to overcome them. Choose two tables for 40 minutes each this morning, then another two tables for 40 minutes each this afternoon. Enjoy!

RT 1: How To Get Offline Data Visible In Online Tools
Neil Insdorf, Head of eCommerce, CEWE France

RT 2: Using Content In Different Forms & Managing It Wisely To Gain Loyal Customers
Tami Ostmark, Director of Global Business Marketing and Operations, Overstock.com

RT 3: Scaling for Global Growth: Lessons Learned In International eCommerce
Edward Donald, Omni-Channel / eCommerce Retail Consultant, UK Trade & Investment

RT 4: The Learning Curve in Feelunique's Global Growth
Joel Palix, CEO, Feelunique.com

RT 5: Table Hosted By IBM
Dave Walters, Strategic Marketing Evangelist, IBM

RT 6: International Success Part 2: Minimise Risk While Maximising Your Profit
Andrew Hackett, Director, EMEA, MotionPoint

RT 7: Understand Each Customer & Their Unique Journey- Who They Are, Where They Are and How To Make Them Multichannel
Julie Snape, Marketing & eCommerce Director, HSS Hire

RT 8: Getting The Most From Your Customer Data And Marketing Spend To Create Long Term Revenue
Steven Ledgerwood, Managing Director, UK, Emarsys

RT 9: Building an eReceipt Platform To Improve Mobile Instore Experience
Louise Aldred, Special Projects Director, Fred Perry

RT 10: What Does Great Customer Service Look Like To You?
Kamal Bal, Head of Online Performance, Mars & Spencer

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Joining us from Amsterdam, Bart is an online consumer psychologist, behavioral economist and neuro-fanatic. He makes websites, apps and social profiles sell more and to happier people. How? Using the principle that your customer is a brain; a brain that can be persuaded by separating rationality from emotion and by combining your offers with engaging dialogue in the right environment. Bart shares the latest research from the Netherlands Institute of Psychology to explain:

• Your customers real needs & motivations
• The use of visual cueing to attract attention to your message in a crowded online space
• The use of gaze placement to put your most persuasive content right in front of your customer’s eyes
• The interplay between customer autonomy, self-efficacy and guidance along the path to purchase

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End Of eTail Europe 2016