eTail Europe 2016 (past event)

21 - 23 June, 2016

44 20 7368 9465

Gracia Amico, Managing Director at Mister Spex
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Gracia Amico


Managing Director
Mister Spex

Check out the incredible speaker line-up to see who will be joining Gracia.

Download The Latest Agenda

Transforming Your Business Through Customer Obsession

Sunday, August 6th, 2017


16:40 Rethinking Customer Centricity: What Is It & How Is It Best Applied To Real Life Situations?

In general, a combination of too much complexity and lack of organizational buy-in drives customer segmentation failures. Mister Spex has successfully hurdled these problems by using a pragmatic segmentation approach. In this talk, Mirko outlines a segmentation strategy that focuses on improving customer retention, loyalty and lifetime value across all levels of the customer base:

• Surveying customers on share and size of wallet
• Integrating share of wallet into segmentation approaches and customer databases
• Building on segmentations with more granular analysis that looks at segment motivations