eTail Europe 2016 (past event)
21 - 23 June, 2016
44 20 7368 9465
Gracia Amico
Managing Director
Mister Spex
Check out the incredible speaker line-up to see who will be joining Gracia.
Download The Latest AgendaTransforming Your Business Through Customer Obsession
Sunday, August 6th, 2017
16:40 Rethinking Customer Centricity: What Is It & How Is It Best Applied To Real Life Situations?
In general, a combination of too much complexity and lack of organizational buy-in drives customer segmentation failures. Mister Spex has successfully hurdled these problems by using a pragmatic segmentation approach. In this talk, Mirko outlines a segmentation strategy that focuses on improving customer retention, loyalty and lifetime value across all levels of the customer base:
• Surveying customers on share and size of wallet
• Integrating share of wallet into segmentation approaches and customer databases
• Building on segmentations with more granular analysis that looks at segment motivations
• Surveying customers on share and size of wallet
• Integrating share of wallet into segmentation approaches and customer databases
• Building on segmentations with more granular analysis that looks at segment motivations