eTail Europe 2016 (past event)

21 - 23 June, 2016

44 20 7368 9465

Hannah Mason, Head of Personalisation at Marks and Spencer
Marks and Spencer Logo

Hannah Mason


Head of Personalisation
Marks and Spencer

Check out the incredible speaker line-up to see who will be joining Hannah.

Download The Latest Agenda

Transforming Your Business Through Customer Obsession

Sunday, August 6th, 2017


13:50 Personalisation PANEL: Unleashing The Power Of Personal To Get The Most Out Of Your Customer Data

According to a recent study from BloomReach, 31% of consumers said they would be more likely to make purchases if they were offered personalised experiences such as product recommendations or tailored content. And as these Elite and Leading UK retailers will attest, the digital footprint left behind by shoppers gives online players a significant lead in this personalisation process. Here the panel share actionable takeaways on how to:

• Create visibility of data from all channels in one place to provide both responsive and predictive customer care
• Drive personalised campaigns via email, social & online and connecting the dots between these vehicles
• Offer one-to-one recommendations
• Personalise for first-time vs. non-first time vs established customer, and for average spend vs. frequency of visit