eTail Europe 2016 (past event)
21 - 23 June, 2016
44 20 7368 9465
Hannah Mason
Head of Personalisation
Marks and Spencer
Check out the incredible speaker line-up to see who will be joining Hannah.
Download The Latest AgendaTransforming Your Business Through Customer Obsession
Sunday, August 6th, 2017
13:50 Personalisation PANEL: Unleashing The Power Of Personal To Get The Most Out Of Your Customer Data
According to a recent study from BloomReach, 31% of consumers said they would be more likely to make purchases if they were offered personalised experiences such as product recommendations or tailored content. And as these Elite and Leading UK retailers will attest, the digital footprint left behind by shoppers gives online players a significant lead in this personalisation process. Here the panel share actionable takeaways on how to:
• Create visibility of data from all channels in one place to provide both responsive and predictive customer care
• Drive personalised campaigns via email, social & online and connecting the dots between these vehicles
• Offer one-to-one recommendations
• Personalise for first-time vs. non-first time vs established customer, and for average spend vs. frequency of visit
• Create visibility of data from all channels in one place to provide both responsive and predictive customer care
• Drive personalised campaigns via email, social & online and connecting the dots between these vehicles
• Offer one-to-one recommendations
• Personalise for first-time vs. non-first time vs established customer, and for average spend vs. frequency of visit