eTail Europe 2016 (past event)

21 - 23 June, 2016

44 20 7368 9465

Julian Burnett, CIO at House of Fraser
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Julian Burnett


CIO
House of Fraser

Check out the incredible speaker line-up to see who will be joining Julian.

Download The Latest Agenda

Transforming Your Business Through Customer Obsession

Sunday, August 6th, 2017


11:30 Restructuring Fireside Chat: Creating The Customer Centric Company

So, what distinguishes customer-centric organisations from other companies that proclaim their customer focus? In short, they ’ve moved beyond lip service and re-oriented their entire operating model around the customer, increasing their own profitability in the process. Join four panelists who have strong understanding of not only what the customer values, but also the value the customer represents to their bottom line:

• How to define the customer experience, then deliver it in a channel agnostic way
• Understanding what actually motivates your customer, then reorganising the company to make their life easier
• Using the wealth of data at your disposal to create an experience that goes above and beyond customer expectation
• Becoming customer centric to catch up with Amazon & other disruptive competitors