eTail Europe 2016 (past event)

June 21-June 23, 2016

44 20 7368 9465

Michael Schirrmacher

Managing Director
Michael has worked in digital technology for over 13 years and is now Managing Director of BloomReach UK.  BloomReach is a unique, next generation Personalised Discovery platform which enables large retailers to react to web wide demand and to ensure customers discover what products they are searching for both offline and online.  Prior to working at BloomReach, Michael ran teams at Webtrends where he focused upon solutions in Web Analytics, Multi-Variate testing and site optimisation.  Michael has many years worth of experience in the retail tech sector and has worked with many leading brands in luxury, fashion, electronic and department stores. 

09:40 The Next Generation of Personalisation

Consumers want personalisation - they want to be shown the right content at the moment when it matters to them most. But delivering personalisation is challenging as it requires lots of data and systems to make the experience between retailers and consumers seamless. In this panel, veteran retail thought leaders will open up the discussion about personalisation and share their thoughts on what works, what has failed them and what they see coming in the next few years.

Check out the incredible speaker line-up to see who will be joining Michael

Download the Latest Agenda