eTail Europe 2016 (past event)

21 - 23 June, 2016

44 20 7368 9465

Nick Pape, Head of User Experience at Shop Direct
Shop Direct Logo

Nick Pape


Head of User Experience
Shop Direct

Check out the incredible speaker line-up to see who will be joining Nick.

Download The Latest Agenda

Transforming Your Business Through Customer Obsession

Sunday, August 6th, 2017


14:50 Treating Your Website As An Ever-Evolving Asset To Get Ahead Of Customer Expectation

The latest website craze is A/B testing, which provides valuable insights into user behavior. Used correctly, it can maximise the potential of marketing efforts and increasing your bottom line. Sam’s User Experience team are currently testing headings, images, content, call to action buttons, social media buttons, logos and more to understand the real barriers to a blocked purchase. So what lessons have been learned?

• Successes and failures so far
• Gaining CTO/CMO buy-in for redesign & testing, assigning dedicated staff to carry it out and demonstrating the ROI of technology used
• Creating a culture of Test, Learn, Update, Repeat