Pete Joseph

The first generation of digital store initiatives produced less than stellar results, leaving retailers to pause and rethink their digital store strategies. But a handful of market leaders are operationalising digital store initiatives that act as lighthouses to the rest of the industry, showing a glimpse of what’s possible with the right strategy. Hear from four retailers who are adding offline data to online data, and using offline triggers to drive online sales:

• Identifying shoppers instore to sharpen the single view of the customer
• Transitioning instore systems to drive engagement rather than just keep records
• Tracking efficiency of all offline and online investments