Pouya Boland

Many eTailers are looking to digital COEs to give their marketing a boost. They are gaining efficiency by scaling programs and successes across multiple brands. Mark’s COE has spent significant time on moving brands to a consumer focused strategy, providing solutions content vs. always leading with a product’s features and benefits story. Based on experiences from the past year, here he gives his take on:

• Account engagement focused on partnering to improve the customers online experience and shopping journey
• Sharing global best practices and accelerating adoption for consolidated enterprise technology solutions to drive the brand message more consistently