eTail Europe 2016 (past event)
21 - 23 June, 2016
44 20 7368 9465
Ben Greener
GM, UK & Ireland
Airbnb
Transforming Your Business Through Customer Obsession
Sunday, August 6th, 2017
09:20 Keynote: Digital Disruption And The Sharing Economy: How To Apply AirBnB’s Customer-Centric Mindset In Your Company
Airbnb’s dramatic disruption of the hospitality industry was made possible by the company’s singular focus on becoming a community-led superbrand. The customers – both hosts and guests – are at the very heart of the brand, meaning Airbnb doesn’t just talk about customer centricity, they live and breathe it. With insight into one of the fastest growing digital brands, James will take you on the Airbnb journey and offer valuable lessons that can be applied in the retail environment.
• The Sharing Economy: some myths to debunk
• The rise of experiential marketing and how it has shaped our brand
• Inside the AirBnB customer’s journey
• Data overload: how to prioritise
• How to develop a customer-obsessed culture in your company
• The Sharing Economy: some myths to debunk
• The rise of experiential marketing and how it has shaped our brand
• Inside the AirBnB customer’s journey
• Data overload: how to prioritise
• How to develop a customer-obsessed culture in your company