eTail Europe 2016 (past event)

21 - 23 June, 2016

44 20 7368 9465

Chris Bates, Head of Customer & Digital IT Delivery at River Island
River Island Logo

Chris Bates


Head of Customer & Digital IT Delivery
River Island

Check out the incredible speaker line-up to see who will be joining Chris.

Download The Latest Agenda

Retail Reinvention

Wednesday, September 6th, 2017


09:00 Keynote: Retail Innovations & Visions For The Future at River Island

Plan, Predict, Prosper

The holiday shopping period starting on Black Friday and ending on Boxing Day often represents 30% of an online retailer’s annual sales and can double any comparable period in revenue (RJMetrics). Your success will depend on being ready long before the holidaysit’s never too early to start planning for huge order spikes. In this session, a Top 10 UK retailer outlines their success in proactively working with manufacturers and distributors to find special group buying opportunities, getting product & landing pages ready, planning emails and starting content marketing. You’ll go back to the office with a clear action plan for the 2016 holiday period.