eTail Europe 2016 (past event)
21 - 23 June, 2016
44 20 7368 9465
Dan Stone
Retail Director
Watches of Switzerland
Retail Reinvention
Wednesday, September 6th, 2017
16:40 Future Of Retail - Game Changers For Retail Revolution
There are no square footage constraints online. Retail space is endless. So coming up with ways to showcase the full catalogue was a huge challenge for Watches of Switzerland. Damian and his team are achieved this by incorporating digital instore elements in ways that add value without adding gimmicks.
Top takeaways include:
• Use your store as an engagement tool, rather than a ‘hard-sell’ space
• Use your store as a testing ground, rather than a full showroom
• Make the most of instore POS to convert the sale on the spot
Top takeaways include:
• Use your store as an engagement tool, rather than a ‘hard-sell’ space
• Use your store as a testing ground, rather than a full showroom
• Make the most of instore POS to convert the sale on the spot