eTail Europe 2016 (past event)

21 - 23 June, 2016

44 20 7368 9465

Debbie Wren, Senior Technical SEO Manager at House of Fraser
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Debbie Wren


Senior Technical SEO Manager
House of Fraser

Check out the incredible speaker line-up to see who will be joining Debbie.

Download The Latest Agenda

Multichannel Growth

Friday, October 6th, 2017


10:20 Evangelising SEO: How To Involve All Parts Of Your Business In Bringing Your SEO Strategy Forwards

Is your SEO strategy focused on satisfying the search engine algorithms or is it focused on improving your user’s experience, answering their needs, and facilitating their search for knowledge? Jamie and his team are striving for the latter, and share key project milestones during this engaging 20-minute session. Hear the Head of SEO’s recommendations on organic search in 2016 and beyond, and receive a step-by-step guide to quickly view breakeven number of orders & accurately calculate the cost of attracting a new social customer.