Eric Lewis

Global Head of eCommerce
Gant

Global Head of Ecommerce, specialising in online fashion retailing, with a background as a chartered accountant. Extensive experience and proven results, both client and agency side, working in the UK and internationally with brands such as Reiss, Harvey Nichols, Bench, Ted Baker USA and latterly GANT. A highly analytical and ROI focused approach to online marketing, having both consulted on and implemented a broad range of successful campaigns. A proven track record of successfully managing teams and driving their development. Having held director level positions, comfortable engaging key stakeholders and influencing as well as running a P&L independently.

Check out the incredible speaker line-up to see who will be joining Eric.

Download The Latest Agenda

Transforming Your Business Through Customer Obsession

Sunday, August 6th, 2017

13:50 eCommerce Redesign PANEL: Modernising Your Site To Boost Brand Image & Traffic

2016 is the year of reorganising, testing and learning. To fully redesign around the customer, many of us are improving both design and functionality of the whole eCommerce experiences. You already know that without redesigning the website/app/store environment on a somewhat regular basis, your branding and sales tools will be out-of-date and conversion rates will likely dwindle. But now it’s time to redesign, what should you consider first and why? Our panelists have blazed a trail and are here to explain what works and what doesn’t:

• Boosting your front-end brand image, traffic, search rankings and sales with minimum back-end headache
• Gaining CTO/CMO buy-in for A/B testing, assigning resource and getting ROI on your investment
• Testing at scale, tracking guest response and making constant adjustments along the way