Gillian Geraghty

Head of Digital
Eurostar

Nearly twenty years of experience in digital spanning all elements from technical delivery, eCommerce, Customer experience, Digital strategy, Commercial negotiation, team management, motivation and leadership. I currently lead Eurostar’s customer facing digital and eCommerce strategy across web, mobile and on-board entertainment.

Check out the incredible speaker line-up to see who will be joining Gillian.

Download The Latest Agenda

Transforming Your Business Through Customer Obsession

Sunday, August 6th, 2017

13:50 eCommerce Redesign PANEL: Modernising Your Site To Boost Brand Image & Traffic

2016 is the year of reorganising, testing and learning. To fully redesign around the customer, many of us are improving both design and functionality of the whole eCommerce experiences. You already know that without redesigning the website/app/store environment on a somewhat regular basis, your branding and sales tools will be out-of-date and conversion rates will likely dwindle. But now it’s time to redesign, what should you consider first and why? Our panelists have blazed a trail and are here to explain what works and what doesn’t:

• Boosting your front-end brand image, traffic, search rankings and sales with minimum back-end headache
• Gaining CTO/CMO buy-in for A/B testing, assigning resource and getting ROI on your investment
• Testing at scale, tracking guest response and making constant adjustments along the way