eTail Europe 2016 (past event)

21 - 23 June, 2016

44 20 7368 9465

Speaker Information:

Martin Gill


VP, eCommerce
Forrester Research


15:20 Omnichannel Ship From Store

Delivering a fast and convenient payment portal has been top of the retail agenda for the past five years. We’ve seen countertops, mobile terminals, tablets and countless cash register combinations come and go. So what is the latest thinking on the high street? And crucially, will we see mass industry scale-up of a certain technology within the next 12 months, or just another year of deliberations? Martin’s role at Forrester answer is to answer that question and prepare eTailers for the year ahead:

• Conduct a cost benefit analysis of instore mobile payments
• Use the payment portal to collect accurate customer data and tailor promotions accordingly
• Offer a seamless solution for mobile, online and instore transactions to accept any type of payment, anywhere in the world



Check out the incredible speaker line-up to see who will be joining Martin.

Download The Latest Agenda