Michel Byvoet

Personalisation is the latest buzz, but how does the marketer define what’s preferred, important and of real value? And when does personalisation become creepy? With customization and ‘made to measure’ at the very heart of Bivolino’s value proposition, Carine is at the front line of redefining targeted customer engagement in 2016 and beyond:

• Creating high-impact, channel agnostic, personalised offers
• Balancing the desire to sell vs. the responsibility to protect customer privacy