eTail Europe 2016 (past event)

21 - 23 June, 2016

44 20 7368 9465

Steve Partridge, Global Marketing Director at Carlsberg Group
Carlsberg Group Logo

Steve Partridge


Global Marketing Director
Carlsberg Group

Check out the incredible speaker line-up to see who will be joining Steve.

Download The Latest Agenda

Transforming Your Business Through Customer Obsession

Sunday, August 6th, 2017


12:20 The Evolution Of Attribution PANEL

As the practice of multichannel attribution attains a certain level of maturity, we are all beginning to make more accurate investment decisions across mobile, desktop, tablet and instore. Each of this morning’s panelists control the interplay between these channels, here outlining their view of a unified platform that manages the fluidity of budget and technology:

• What Weight Is Placed On Each Channel?
• Adjusting your profit and loss statement for a multichannel world
• Attributing offline sales to online advertising- what does the ‘correct’ method actually look like?
• Tracking clicks cross-screen (cross-devices) and customer patterns by device
• Examining tools to identify if your customer is browsing or buying