Stuart McMillan

Deputy Head of eCommerce
Schuh

A senior ecommerce professional, I have a wide range of experience in all aspects of ecommerce, from design, to content production; from managing high availability infrastructure to user experience testing. I have experience in managing teams to deliver the above, as well as other areas such as development testing and PCI compliance. I work within the fashion industry.

I have particular interests in page performance, conversion rate optimisation, usability, responsive web design, customer experience and order fulfilment.

My goal is simple: I want to be responsible for the best-in-industry ecommerce website that does everything right, every last detail.

Check out the incredible speaker line-up to see who will be joining Stuart.

Download The Latest Agenda

Transforming Your Business Through Customer Obsession

Sunday, August 6th, 2017

11:30 Restructuring Fireside Chat: Creating The Customer Centric Company

So, what distinguishes customer-centric organisations from other companies that proclaim their customer focus? In short, they ’ve moved beyond lip service and re-oriented their entire operating model around the customer, increasing their own proﬁtability in the process. Join four panelists who have strong understanding of not only what the customer values, but also the value the customer represents to their bottom line:

• How to define the customer experience, then deliver it in a channel agnostic way
• Understanding what actually motivates your customer, then reorganising the company to make their life easier
• Using the wealth of data at your disposal to create an experience that goes above and beyond customer expectation
• Becoming customer centric to catch up with Amazon & other disruptive competitors