eTail Europe 2016 (past event)

21 - 23 June, 2016

44 20 7368 9465

Thierry Bedos, CTO at Hotels.com
Hotels.com Logo

Thierry Bedos


CTO
Hotels.com

Check out the incredible speaker line-up to see who will be joining Thierry.

Download The Latest Agenda

Transforming Your Business Through Customer Obsession

Sunday, August 6th, 2017


16:00 Success Story: Understand What Customers Like, Rather Than Just Track What They Do

With 85 global websites scouring 290,000 hotels across the world, 25 million downloads of its mobile app and 11 million user-generated reviews, Hotels.com packs a real digital punch. And now with customers able to create lists of preferences, Hotels.com has begun to experiment with big data. Thierry leads the effort and explains the importance of:

• Understanding what customers like, rather than just tracking what they do
• Creating a seamless multichannel journey using data trends & learning more as this data grows
• Providing information about how other customers are looking at the same webpage to reaffirm/socially proof original choices