Venugopal RK

Omnichannel. It sounds ominous, particularly when there are conflicting views on where the emphasis should lie. With m-commerce growing at 3 times the rate of the total UK e-retail sector, it is a key aspect within any omnichannel strategy. The difficulty lies in reconciling the expectations and experiences of the desktop and mobile consumer audience, who are increasingly inpatient and highly demanding, with the consequences to your brand and reputation if your website or app doesn’t perform as expected. Suddenly your omnichannel strategy has an ominous channel that can destabilise everything. So, how do you ensure you stay one step ahead of your impatient web and mobile audience? Join us for an exciting practitioner discussion on best practices that you can use to ensure a great omnichannel customer experience that drives top eCommerce conversion.