Bart Schutz

Author, Persuasion Psychologist & Member of Netherlands Institute of Psycho
Netherlands Institute of Psychology

Bart Schutz - 1972 - is a consumer psychologist and one of the few international leading voices on online persuasion and consumer behavior. He studied (consumer) psychology at the Tilburg University (the Netherlands). He has both academic, as well as over 15 years of strategic & practical experience in creating more effective and persuasive online dialogues.

Bart is "chief inspiration" within his international operating and award winning company 'Online Dialogue'. Among other things he is the author of the WheelOfPersuasion.com (a worldwide renowned blog on online persuasion techniques (with A/B-tests proving them) and Member of the Advisory commission for the editorial board of "De Psycholoog" magazine for the Dutch Institute of Psychologists.

LinkedIn: https://www.linkedin.com/in/bartschutz
Twitter: @BartS

Check out the incredible speaker line-up to see who will be joining Bart.

Download The Latest Agenda

Multichannel Growth

Friday, October 6th, 2017

14:50 Closing Keynote: Conversion Optimisation Through Data Driven Persuasion Psychology

Joining us from Amsterdam, Bart is an online consumer psychologist, behavioral economist and neuro-fanatic. He makes websites, apps and social profiles sell more and to happier people. How? Using the principle that your customer is a brain; a brain that can be persuaded by separating rationality from emotion and by combining your offers with engaging dialogue in the right environment. Bart shares the latest research from the Netherlands Institute of Psychology to explain:

• Your customers real needs & motivations
• The use of visual cueing to attract attention to your message in a crowded online space
• The use of gaze placement to put your most persuasive content right in front of your customer’s eyes
• The interplay between customer autonomy, self-efficacy and guidance along the path to purchase