Claire Logan

Chief Revenue Officer
Persado

Lawrence is the Chief Revenue Officer of Persado. He is responsible for driving the overall sales of Persado, its go-to-market strategy and execution, as well as developing its network of eco-system partners. Lawrence has spent over 15 years in senior software industry positions. Before Persado, he was part of the senior team that drove the successful IPO of Model N Inc. on the NYSE in March 2013 as SVP of Sales and Marketing. Prior to Model N, he held positions as CEO of M-Factor, Inc., now owned by IBM, and VP International for ProfitLogic Inc, which Oracle Inc. acquired in late 2005.

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Transforming Your Business Through Customer Obsession

Sunday, August 6th, 2017

14:30 Amplify The Customer Experience: The Use of Cognitive Content to Inspire Consumers to Act

What if there were a way to inspire action from your consumers from every digital impression, every time? Advances in cognitive technologies are giving marketers the ability to leverage cognitively generated content, infused with behavioral preference data, to consistently create engaging messages. Hear how Persado’s Cognitive Content Platform is empoweringdigital marketing teams to generate the most effective communications, at scale, for any audience.