eTail Europe 2016 (past event)
21 - 23 June, 2016
44 20 7368 9465
Jos Williams
Head of Omnichannel Product
Boots
Transforming Your Business Through Customer Obsession
Sunday, August 6th, 2017
10:00 Keynote: What Was, What Is & What Will Be- How To Plan For Your Digital Future
Old Realities Persist While New Realities Are Still Half-Baked
Hear the inside story on how one of the most iconic brands on the UK High Street gradually builds its digital proposition and sets its agenda to anticipate future growth. Stores are still very much alive, so one of Robin’s key daily questions is, “How can digital and physical work hand in hand?” Future proofing involves blurring the online and offline, bringing a data-driven strategy to storefronts and inspiring marketing, trading, operational, data, change and systems experts to share a common vision of the future. Matt shows you how.
Hear the inside story on how one of the most iconic brands on the UK High Street gradually builds its digital proposition and sets its agenda to anticipate future growth. Stores are still very much alive, so one of Robin’s key daily questions is, “How can digital and physical work hand in hand?” Future proofing involves blurring the online and offline, bringing a data-driven strategy to storefronts and inspiring marketing, trading, operational, data, change and systems experts to share a common vision of the future. Matt shows you how.