Charlie Ashe

Head of Digital Strategy
Ve Interactive

Charlie Ashe is the Head of Digital Strategy at Ve Interactive and is involved in the definition and evolution of its commercial strategy and direction. Ensuring that Ve’s voice to market is consistently up-to-date with industry conversations, Charlie is keenly involved in the world of digital advertising and has spoken at numerous events.

With over 5 years’ experience in programmatic advertising, Charlie was previously Head of Publisher Desk at GDM Digital, one of Europe’s largest independent trading desks. GDM was acquired by Ve in November 2014 and Charlie was appointed Head of Digital Strategy in 2015.

Check out the incredible speaker line-up to see who will be joining Charlie.

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Transforming Your Business Through Customer Obsession

Sunday, August 6th, 2017

16:20 Power of the DMP: Turning Data Sources Into Meaningful Performance

The ability to use data to unlock performance has been around for years. Now with advancement in technology, and with more and more data sources opening up, the advertising industry has developed a very large addiction for data as a resource.

We will look to answer three questions: Where is this data coming from? How do we turn data into something meaningful? Then, how do we produce actionable results with the insights we gain?

Exploring ideas such as ‘data sharing’ and ‘crm onboarding’ as new data sources, the turning of ‘big data’ into useful insights and the ability for data to ultimately answer the question of: ‘How can we as an industry advertise better on behalf of brands through an increasing focus on the user?’.