eTail Europe 2016 (past event)

June 21-June 23, 2016

44 20 7368 9465

Alicya Sinclair

Group Head of eCommerce
Iglo Group
Francis co-leads the Iglo Digital hub, with a target of enabling the Iglo Group to successfully lever all of the opportunity which the Digital world now offers to Manufacturers and Retailers.

Francis works with the Iglo Marketing and Sales organisations to ensure that product sales are maximised wherever Retailers stock Iglo products online across Europe. There are opportunities to improve the presence of products in all Retailers and Markets, whether with the largest, most established Multichannel Retailers, or with smaller Pure Play Retailers. The opportunities can include driving more traffic to Retailer partners, the shop window of the product detail page, ranging recommendations, or helping Retailer partners to create bigger baskets.

12:30 PANEL Marrying Bricks & Clicks: How To Bring Instore & Digital Together Holistically

The first generation of digital store initiatives produced less than stellar results, leaving retailers to pause and rethink their digital store strategies. But a handful of market leaders are operationalising digital store initiatives that act as lighthouses to the rest of the industry, showing a glimpse of what’s possible with the right strategy. Hear from four retailers who are adding offline data to online data, and using offline triggers to drive online sales:

• Identifying shoppers instore to sharpen the single view of the customer
• Transitioning instore systems to drive engagement rather than just keep records
• Tracking efficiency of all offline and online investments

Check out the incredible speaker line-up to see who will be joining Alicya

Download the Latest Agenda