eTail Europe 2016 (past event)

June 21-June 23, 2016

44 20 7368 9465

Lysa Hardy

Chief Commercial Officer
Holland & Barrett International
Lysa joined NBTY Europe in July 2012 as Chief Marketing Officer.  Prior to this she was interim Chief Marketing Officer at the RAC where she built a new marketing team and structure to bring the brand back to life, following the purchase of the business by The Carlyle Group from Aviva.  Lysa oversaw the separation of the commercial activity from Aviva, development of new e-commerce capability, and put together a new integrated full mix marketing plan whilst conducting a complete creative review.

14:40 View From The Chief Commercial Officer: Bring Your Brand To Life Through All Channels

Best known for creating the highly successful and award winning flashmob TV ad ‘Liverpool Street Dance’ while at T-Mobile, Lysa is now using her multichannel expertise to bring the Holland & Barrett brand to life. Each day, Lysa is defining the digital customer experience proposition and transforming insights into action:

• Keeping the brand strong with older customers while responding to expectations of the younger generation
• Developing a product roadmap to deliver sustainable long-term change
• Delivering key projects with the customer front of mind

Check out the incredible speaker line-up to see who will be joining Lysa

Download the Latest Agenda