eTail Europe 2016 (past event)

June 21-June 23, 2016

44 20 7368 9465

Martin Gill

VP, eCommerce
Forrester Research
Martin serves eBusiness & Channel Strategy Professionals. He leads the development of Forrester's digital business transformation playbook, which focuses on how firms must rethink their business strategies to compete in the digital age.

Martin covers digital and eBusiness maturity. His research focuses on how firms can adopt organizational structures, processes, sourcing strategies, and metrics that help them embed digital tools and capabilities throughout their organizations to become both more customer-centric, agile, and innovative in how they embrace change. He is based in the UK but covers global trends.

Martin's background spans both business and IT roles. He joined Forrester from the retail industry, having worked at Boots, a major European health and beauty retailer, for a number of years.

Martin holds a first degree in manufacturing engineering and operations management from Nottingham University and a Master of Philosophy from Newcastle University by research covering the simulation of commercial systems.

15:20 Omnichannel Ship From Store

Delivering a fast and convenient payment portal has been top of the retail agenda for the past five years. We’ve seen countertops, mobile terminals, tablets and countless cash register combinations come and go. So what is the latest thinking on the high street? And crucially, will we see mass industry scale-up of a certain technology within the next 12 months, or just another year of deliberations? Martin’s role at Forrester answer is to answer that question and prepare eTailers for the year ahead:

• Conduct a cost benefit analysis of instore mobile payments
• Use the payment portal to collect accurate customer data and tailor promotions accordingly
• Offer a seamless solution for mobile, online and instore transactions to accept any type of payment, anywhere in the world

Check out the incredible speaker line-up to see who will be joining Martin

Download the Latest Agenda