eTail Europe 2016 (past event)

21 - 23 June, 2016

44 20 7368 9465

Speaker Information:

Lysa Hardy


Chief Commercial Officer
Holland & Barrett International


14:40 View From The Chief Commercial Officer: Bring Your Brand To Life Through All Channels

Best known for creating the highly successful and award winning flashmob TV ad ‘Liverpool Street Dance’ while at T-Mobile, Lysa is now using her multichannel expertise to bring the Holland & Barrett brand to life. Each day, Lysa is defining the digital customer experience proposition and transforming insights into action:

• Keeping the brand strong with older customers while responding to expectations of the younger generation
• Developing a product roadmap to deliver sustainable long-term change
• Delivering key projects with the customer front of mind



Check out the incredible speaker line-up to see who will be joining Lysa.

Download The Latest Agenda